Virtual
Staging

What is it?
Virtual Staging is the generic term given to the process of visually enhancing a digital twin to present the space in different configurations. It is predominantly used to add furniture, furnishings and decoration to a space prior to sale/rent, to visualise event spaces in different configurations or to present a space in it's renovated state prior to renovation. We use virtual staging predominantly with Matterport twins and employ different techniques depending on the use case. Take a look below for some different examples of virtual staging.

Photographic Staging

This type of staging provides the most photorealistic rendering of an area. It can be executed either in standalone photographs or on panoramic images inside a digital twin as per the example to the right.

The process involves retouching individual photos to achieve a given effect and is generally used where there is a requirement to present the space as closely as possible to if it had been physically photographed in the desired condition.

Photographic virtual staging can be used to alter a photo, panorama or digital twin in a number of ways:

  • To add artefacts such as furniture and furnishings.
  • To remove sensitive information.
  • To recolour or change textures such as wall and floor coverings.
  • To change external views from windows.

  • The example to the right also shows our development capability, in it we have synchronised two discreet digital twins such that clicking on either tour will cause the other to follow, allowing users to view a direct comparison of each point in the space.
    Use the slider to show more or less of each model.

    3D Staging

    This process involves inserting 3d artefacts into specific positions within a digital twin.
    Artefacts are in themselves 3d models and therefore become an integral part of the digital twin.
    Whilst this type of virtual staging is predominantly used to add furniture and furnishings to a model, any 3d artefact can be added at any position (think easter eggs for an easter egg hunt game.

    Whilst 3d assets aren't yet photorealistic, they can provide an adequate representation of layout in certain use cases.

    This type of staging cannot be used to "alter" images in terms of removing sensitive information for instance but artefacts can be placed in such a way as to obscure such items.

    At C3D we use 3D virtual staging as a tool within the context of wider use cases, that is to say creating the interactivity required with the added assets to deliver the project. For more on this see our "enhanced digital twins" page.